Digital Commerce Services

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Digital Commerce

Digital commerce is the buying and selling of goods and services using digital channels such as the internet, mobile networks, and commerce infrastructure.

Some examples of digital commerce include:

  • The marketing activities that support these transactions, including people, processes, and technologies to execute the offering of development content
  • Analytics and promotion
  • Pricing
  • Customer acquisition and retention
  • Customer experience at all touch points throughout the customer buying journey

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Why Is Digital Commerce Important?

As the impact of digitalization continues in both B2B and B2C, we’re seeing extreme changes in customer behaviors and expectations, from the way they research a product/service, consider and complete a purchase, or show loyalty to a brand, to the way they communicate all of this to their peers.

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